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Case Study · Development + Discoverability

A therapy practice's site built to get patients from search to scheduled.

Thrive Therapy Collective's co-founders bring 30+ combined years as ASHA-certified speech-language pathologists, offering speech therapy, orofacial myofunctional therapy, and executive function coaching in Rapid City and via teletherapy across South Dakota. Their site needed to make three very different services easy to understand — and easy to book.

Snapshot

  • Client: Thrive Therapy Collective ()
  • Industry: Speech-language pathology & executive function coaching
  • Services: Development, Discoverability — SEO & SMO
  • Location: Rapid City, SD (plus statewide teletherapy)

The challenge

Speech therapy, orofacial myofunctional therapy, and executive function coaching serve different people asking different questions — a parent researching articulation therapy isn't searching the same way as an adult looking for ADHD coaching, and isn't using the same search terms either. The site needed clear paths for both, content built to actually rank for those different searches, and a straightforward way to reach the practice with insurance or private-pay questions.

The approach

We built dedicated pages around each core service instead of one blended catalog, made the in-person versus teletherapy paths obvious from the first click, and optimized each page for the actual search terms a parent or new patient would use — not just a clinician skimming for keywords.

  • Service sections built around each core offering, not one blended catalog
  • Clear paths for both in-person Rapid City visits and statewide teletherapy
  • Local SEO built around how parents and adult clients actually search for each service
  • Straightforward contact path for insurance and private-pay questions
  • Content written to be understandable to a parent, not just a clinician
3
Core service lines, organized
30+
Combined years of SLP experience
1
Team for the build
0
Handoffs between vendors

A great practice deserves a site that explains it clearly?

If your services are hard to explain to a first-time visitor — or hard to find in a search results page — that's a Development and Discoverability problem we know how to solve.

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