One site for a homeowner with bed bugs and a property manager with eight buildings.
All Seasons Pest Control runs guaranteed residential extermination alongside commercial accounts across eight different industries, from restaurants to healthcare facilities. Selling both off one generic "pest control services" page wasn't working for either audience — or for search.
Snapshot
- Client: All Seasons Pest Control ()
- Industry: Pest control — residential & commercial
- Services: Development, Integrations, Discoverability — SEO & SMO
- Location: Rapid City, SD (statewide service)
The challenge
A homeowner searching for bed bug treatment at 11pm and a property manager evaluating vendors for a restaurant or apartment complex are looking for completely different proof before they'll call — speed and a guarantee for one, compliance and account reliability for the other. One blended "pest control services" page couldn't rank for both, and commercial accounts had no way to check service history or manage their account without calling in.
The approach
We split the site into a guarantee-first residential path and a commercial path segmented by all eight industries the company serves, built individual pages for the specific pests people actually search by name, and integrated the company's PestPortals customer login so commercial and recurring accounts can manage their own service history.
- Guarantee-first residential path, kept separate from the commercial side
- Eight dedicated industry pages: restaurants, healthcare, schools, and more
- Individual pages for the specific pests people search for by name
- PestPortals customer login integrated for commercial account management
- Local SEO built around specific pest + specific industry combinations
Managing commercial accounts by phone and spreadsheet?
If your residential and commercial customers need two different pitches — and your team's tools aren't connected — that's exactly the kind of Development and Integrations work we do.
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